![]() ![]() It’s optional, of course-but guess what? Google will get a cut of that.įinally, although the list of forbidden ad types is quite clear, keep in mind who’s making the decision about what’s permitted: the Coalition for Better Ads. Second, Google plans to create a feature called Funding Choices, where you’ll be allowed to see a site, without advertising, if you pay a few cents per visit. By providing its own ad blocker (so that we don’t have to), Google ensures that its ads will still get through. And these block all ads, including Google’s. This program is not exactly evil, but it’s certainly no altruistic move by Google.įirst, Google has noticed that 26% of desktop users turn on ad blockers. But as Intercept columnist David Dayen notes, there’s a Trojan Horse aspect to all of this. ![]() Hurray! Who could possibly object? Advertisers who use those tactics should be silenced, right? ![]()
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